In our connected world, there are a few areas that the internet hasn’t gotten into, and with the rise of data sharing continuing, the internet of things is growing in terms of significance. In keeping with this, smart packaging is the new standard, and it’s essentially like an upgrade, such as smart watches, and essentially it’s being applied to consumers in order to bring more opportunities and being able to take advantage of the technology here.
So what is it? Well, it essentially is using packaging with smart technology, so that it’s all connected. It contains chips, sensors, and other such technology that are the data, and if you’re wondering whether the packaging is the best that it can be, it can include everything from external packaging designed to engage with internal packaging and other components that can sense temperature and air quality control. QR codes and augmented reality experiences are now being applied to packaging now.
So what are the options? Well, you can get them through printed electronics, and essentially, it involves conductive circuits in packaging substrates, which makes them possible. It uses traditional printing, from screen printing to flexography to gravure, to even inkjet and offset lithography, but instead of traditional ink, it deposits the electricity functional electronic, or optical links onto there. The possibilities are endless, from labels for exclusive information, for even customers to bag their stuff that discusses the freshness.
Smart packaging has guises in the form of QR codes to even using inductive intelligence in order t do this. You can use this in many different ways, especially smart sensors, which are designed to monitor the conditions, but they pass the data in real times. When combined with the PE, the sensors can detect everything from light to humidity, and it can project a value of 60 billion dollars by the end of 2022. the sensors are used for delicate items, such as medications and food, in order to truly ensure viability within transport. They can even monitor the moisture, oxygen, and temperatures, and even will indicate the change that’s made during transport.
There are different communications that are used to communicate with one another via a short distance, and by holding a device next to the transmitter of a product, it can put the information in, and it can be used to offer recipes, videos, games, and even offers, an with augmented reality, it can superimpose the virtual information on the world that the consumer sees, and from there, you can get factual information for people to use, stats and nutrition, images and art, or company contact info, and it’s super easy to implement, with any label being able to be altered as a consumer to a chosen type of content. Best of all, since AR is virtual, once the QR is in place, it can be changed, without needing to edit.
Smart packaging is here, and it is the future for sure.